If you are a follower of Who What Wear, you have in all probability seen lots of our editors converse on their love of Reformation. It’s a trend particular person’s favourite, it is worn by IG It-girls, it is donned by celebs, and now it is lastly gained the next of Moms. That’s proper, our moms are evolving. My BFF and I had been discussing this week’s Reformation new arrivals (which of them made our 2026 wishlist; learn how to type a cute sweater-and-jeans outfit; and debating how lengthy the as much as 70% off sale will final—you already know, the standard speaking factors), when her Mom chimed in, “What’s Ref?” Her harmless curiosity was met by our real enthusiasm to deliver her in on the know and introduce her to the surprise and romance that’s Reformation. What higher place to begin than with its newest additions?
As luck would have it, this week’s Reformation new arrivals had been extremely stylish. Think striped sweaters, suede bomber jackets, lace-trim skirts (the Carolina Skirt was a trend particular person’s must-have final yr, and I’ve obtained a sense the development will proceed in 2026), Parisian-coded trench coats, collegiate type oxford flats, and a lot extra. The choice feels romantic and stylish, simply in time to begin interested by spring 2026. After our Reformation run-down, it was secure to say she was the most recent Ref convert. Scroll on to see the eight stylish Reformation new arrivals I picked out for her.