Skims opens first store in Middle East in Dubai

Skims made its debut in the Middle East on Monday with the opening of its first bodily retail store in the UAE, at Mall of the Emirates in Dubai.

The Dubai flagship displays Skims’ international retail design language, characterised by a daring, minimalist aesthetic. Monolithic varieties, curved architectural particulars, and reflective surfaces are paired with delicate lighting and anchored by outsized 3D Skims signage, creating an elevated retail expertise.

The store opens with a curated collection of the model’s hottest collections, together with Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and Skims Mens underwear.

“Dubai stands among the world’s most dynamic retail markets, and enthusiasm from local customers made opening our first store an obvious next chapter,” mentioned Jens Grede, co-founder and chief government officer, Skims.

“We’re delighted to bring Skims to Mall of the Emirates, an important milestone in our global expansion and a chance to deepen our connection with a region that continues to shape global trends.”

The launch, in partnership with luxurious retail group Al Tayer Insignia, marks a major milestone in the model’s international enlargement and underscores its rising give attention to immersive, in-person retail experiences.

“We are proud to launch the region’s first-ever Skims store, marking an exciting milestone for both our customers and Al Tayer Insignia’s retail portfolio. Skims has become a global leader in redefining comfort, inclusivity, and modern wardrobe essentials, and we know there is strong demand for the brand here in the region,” mentioned Dee Sarai, chief government officer, Al Tayler Insignia.

“Bringing Skims to our market reflects our ongoing commitment to introducing forward-thinking, relevant brands and delivering elevated shopping experiences that truly resonate with our customers. We look forward to building a strong, long-term presence for Skims in the region.”

Last month, Skims opened a standalone store at South Coast Plaza in Costa Mesa, lower than a yr after the debut of its first California store. The newest store opening joins different everlasting store places in New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, and Mexico City.