Key Takeaways
- e.l.f. Cosmetics is launching a brand new concealer: Soft Glam Satin Concealer.
- The medium buildable protection formulation has a gentle end and marks the model’s first new concealer launch in six years.
It’s been a giant month for e.l.f. Cosmetics. But actually, when hasn’t it been? It was a giant yr for e.l.f. Cosmetics! Back in May, the inexpensive make-up and skincare establishment acquired Hailey Bieber’s Rhode model in a billion greenback deal. This month, they’ve 5 new launches to share—together with their first new concealer in six years.
Ahead, uncover the whole lot there may be to know concerning the buildable medium protection Soft Glam Satin Concealer—together with Team Byrdie’s trustworthy evaluations.
e.l.f. Cosmetics
The Inspiration
Sometimes, the one inspiration it is advisable create one thing new is that everybody has been asking for it. Six years is lengthy sufficient to make somebody beg! For new concealer, not less than.
We’ve lengthy been followers of e.l.f.’s 16HR Camo Concealer (it is Team Byrdie’s favourite drugstore long-wearing concealer), however not everyone seems to be a few matte end. This new model is getting with the instances, aka 2025 once we’re all a few gentle and satin-y look.
e.l.f. Cosmetics
The Soft Glam fam—which already consists of the model’s beloved Soft Glam Satin Foundation—can also be increasing with Soft Glam Brightening Corrector. Available in white, mild pink, and darkish pink, you possibly can layer it beneath your concealer to brighten and neutralize discoloration and darkish circles.
The Formula
The model describes the brand new concealer as “luxurious,” with a high-performance formulation that delivers creamy, light-weight, and long-wearing protection with no caking, creasing, or transferring. To maintain the “soft” in gentle glam, the formulation consists of hydrating components like hyaluronic acid and a hibiscus complicated. It additionally incorporates amino acid-coated pigments for a gentle really feel.
e.l.f. Cosmetics
Soft Glam Concealer comes in a spread of 36 inclusive shades that’ll assist you cowl your darkish circles, redness, and any blemishes. Then there’s that gentle and radiant end, in fact.
Our Reviews
Ali Webb, affiliate editor
Ali Webb
“Some transparency about my holiday season chaos actually serves to show how impressive this concealer is: I swiped it onto my under-eyes in the morning before a busy travel day and only took this selfie about five hours later (with no touch-ups necessary). It’s pretty full-coverage yet blends and wears effortlessly, with a satin finish that lasts all day.”
Araziel Jackson, social media editor
Araziel Jackson
“I’ve never been someone who wears a lot of makeup. A skin-forward look (lots of serums and SPF) with blush and mascara is my daily go-to. However, I’ve been searching for the right concealer for when I want more coverage. I used e.l.f.’s new Soft Glam Satin Concealer in shade 50—a deep warm color that instantly brightened my dark circles. I wore this look from day-to-night and there wasn’t any cakiness or a creasing in sight. Would happily add this lightweight, hydrating formula to my ‘full face’ routine.”
Bella Cacciatore, senior information editor
Beautiful Hunter
“For something called ‘soft glam,’ this concealer really packs a punch! A little goes a long way—just a dab covered my travel-induced dark circles in seconds. Despite the pigment load, it has a lovely satin finish that looks so natural, with minimal creasing and no cake. It feels super lightweight and hydrating, and shade 13 Fair Neutral was the perfect brightening pop on my skin tone. For $5, you really can’t go wrong with this one.”