How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens? (Best of 2025)

As 2025 attracts to a detailed, we’re revisiting one of the best tales Fashionista printed this yr (no less than in our editors’ opinions). The beneath was initially printed in June. Even earlier than “Sephora kids” — tweens dropping their allowances on high-end magnificence merchandise — turned a TikTok phenomenon, …

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