German mass magnificence model Essence has entered the Indian market by way of an unique settlement between father or mother firm Cosnova Beauty and India’s Reliance Retail Limited, the retailer introduced on Monday.
Reliance Retail is India’s largest retailer and has a rising magnificence portfolio. Essence’s merchandise might be made out there to customers nationwide by means of its specialty retail arm Tira Beauty’s e-commerce and bodily shops, in addition to in accomplice retail.
Founded in 2002, Essence is Europe’s primary cosmetics model by models offered, in keeping with Cosnova, with make-up merchandise priced between $5 and $10. It is offered in round 90 nations and at retailers similar to Ulta Beauty within the US, Boots and Primark within the UK and Druni in Spain.
The cope with Reliance is Essence’s first official distribution partnership inside the Indian market, the place its beforehand been out there by means of third-party sellers.
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