Welcome again to Haul of Fame, your must-read magnificence roundup for brand spanking new merchandise, new concepts and protest procuring!
Included in right now’s situation: Anastasia Beverly Hills, Boka, Bottega Veneta, Colourpop, Crate + Barrel, Cyklar, Equinox, ESW Beauty, Glossier, Henry Rose, Heyday, L’Oréal, Manucurist Paris, Maybelline, Melt Cosmetics, Murad, Naturopathica, Qure, Rhode, Salt & Stone, Sarah Creal, Sézane, Soshe, The Lip Bar, Venn Skincare, Vero Lineage, Undefined, Uni, Violette_Fr and Denise Richards’s brow.
But first…
I’m ready for the Saturday Night Live skit the place the Chloes (Troast and Fineman) go to a nail salon and discuss how stress-free it’s — all whereas Sarah Sherman, enjoying a sadistic nail tech, drills and sands their fingers till they change into whittled, lacquered tree stumps.
That’s how a manicure typically feels to me, anyway, and I do know I’m not alone. On Threads, a preferred put up from Netflix social media supervisor Tiffany Sheri known as a salon manicure “the hand dentist.” On Reddit, the R/UnpopularOpinion thread “Getting a Manicure Is Not Relaxing” has a whole lot of feedback and upvotes. But even those that love their manicures is likely to be reconsidering the price proper now — particularly since, as my colleagues and I reported in the Wall Street Journal final yr, nail jobs that after price $40 are actually $120. “Manicure inflation” — so actual.
Enter the rise of customized press-on nails, which at the moment command about $738 million in world income, based on the analytics agency Grand Market Research, which predicts the class will cross the $1 billion mark in lower than 5 years with a CAGR of 6.5 %. Cheaper and sooner to use than common gel ideas, press-ons could be worn almost so long as a “real” pretend nail with out the drilling, sanding and cuticle-slicing that some girls discover insufferable, and others merely can’t afford anymore. “It’s $40 here and it’s more than $100 somewhere else,” mentioned Sunny Song, the proprietor of Miss Sunshine Nails, a press-on salon with places in Manhattan and Long Island, New York. “Our nails are reusable, customisable, and easy to apply.” She notes that even with extra sturdy nail glue, press-ons don’t file down or injury the pure nail with the identical depth as a typical gel or acrylic. “It is just so much nicer to your hands!”
Song opened her first location in 2022. Today, over 50 % of her purchasers come again to buy a number of press-on nail units from her web site. At Ketty Kiss Nails in downtown Manhattan, $25 – $40 press-on providers have been so fashionable, they helped propel the salon to open a second location close to Union Square. And in Los Angeles, Lost Angels Nails — a press-on model created final yr — caters to celebrities like Megan Fox and Kate Hudson, together with consumers looking for $20 manicures “designed to look like your Pinterest mood board,” based on co-founders Morgan Lustig (an Amazon veteran and former Rachel Zoe intern) and Brittney Boyce (a celeb nail artist). About three months in the past, the model entered Urban Outfitters as its first outdoors vendor. (UO additionally sells nails from Chillhouse, a preferred New York salon that provides a $20 software price at its Soho, New York location.) Paintbox, which has proffered bespoke manicures alongside flutes of champagne since opening its first salon in 2013, launched a customized press-on providing this yr. (My colleague Brennan Kilbane could have extra on that quickly.)
This week, press-on nails appeared subsequent to Glow Recipe Watermelon Toner and Rhode Glazing Milk on the Google Holiday 100, a cheat sheet of the most-clicked merchandise in the world. According to Google Trends, searches for the sticky talons reached a number of “all time highs” all through 2025, with Nail Reformation’s $18 reusable packs rising 850% since January of this yr. Song, the Miss Sunshine Nails founder, says girls aged 18 to 30 are the ones driving the spike. “They don’t want to wait and see if the design being painted on their nails is what they really wanted,” she mentioned. “They want to see the nails in front of them, point, and say, ‘I love that one; put it on me.’ It is instant gratification, and there’s no salon regret.”
What else is new…
Skincare
Salt & Stone is shifting into “unstoppable” territory. After breaking into Aritzia doorways this fall, the Los Angeles model that I’ve nicknamed “Boy Glossier” has struck a take care of Solidcore exercise studios, which is able to now carry an unique Bergamot & Hinoki Hand Wash in its 175 places nationwide, together with Salt & Stone’s physique lotion and facial cleanser. The model can also be releasing a collab with the California clothes label Cherry LA that contains a Leather & Desert Grass scent — so cowboy! — in deodorant, physique wash and a candle.
Speaking of classy deodorants (yikes, what a segue…), Cyklar introduced it’s getting into the class with Mandelic Acid Brightening Deodorant Gel, a roll-on in 4 of its signature scents. They debuted on Nov. 4 for $20 every.
I consulted on Naturopathica’s rebrand a number of years in the past, and my huge recommendation was, “Your formulas are too good to become gimmicks. Keep it pure, but build in discovery points.” Enter the farm-born model’s annual Christmas providing: Three easy kits for formulation with marshmallow root, manuka honey and argan oil, tidily packed in a deep blue cosmetics bag. The best-sellers returned to spa cabinets on Nov. 10.
There’s a brand new development of merchandise that declare to “double cleanse” with a single system. Murad’s Lipid Entrenched Cleansing Balm is a kind of entrants, with a $35 system that makes use of fermented camellia oil to take away SPF and longwear make-up.
Days after the launch of its toothpaste smoothie, Boka launched a vanilla and cardamom toothpaste on Nov. 10. So… a shake that tastes like toothpaste, and toothpaste that smells like a physique lotion? Sure.
Eye spy Trendmood’s first ever product launch, a jar of sparkly purple under-eye patches! They launched on Nov. 10 with a devoted Instagram put up, naturally.
Adwoa Aboah is the face of Uni’s vacation marketing campaign, with a Nov. 10 launch together with pictures, movies and the tagline “Trust me, she wants Uni.” (She’s additionally an investor in the model, The Business of Beauty reported in July.) Someone on the NYC subway would possibly cross out the model title and write “universal health care” (in the event you do that, ship me the pic) however possibly Adwoa’s serene gaze and super-perfect freckles will cease them.
Heyday welcomed the Okay-beauty model Venn Skincare into its 35 spas on Nov. 11 with an unique Salmon Facial PDRN Boost therapy. A model of the fashionable “salmon sperm facial,” this one makes use of Venn’s biotech substances in a therapy and provides its $250 Rejuvenative PDRN-NE Ampoule therapy as a take-home merchandise.
Calling all pores and skin tech junkies. On Nov. 12, The Spa by Equinox launched two therapies created with Beverly Hills dermatologist Dr. Robert Dorfman, A.Okay.A. the man who satisfied Denise Richards to let him take pics of her brow getting zapped. Visitors can attempt the Bioregenesis 90 Facial + Oxylight, a $790 therapy with microneedling and salmon DNA and microcurrent and ultrasound. There’s additionally a $550 model, which supplies you the needles and fish juice with a cryotherapy end.
Makeup
Can Anastasia Beverly Hills regain its dominance by way of color cosmetics? On Nov. 6, the model launched Haze, a nine-shade shadow palette with an affordable $32 price ticket. Most of the shades are impartial however there’s a deep midnight blue in there that’s uncommon however not outrageous. Would find it irresistible in a liquid eyeliner, too.
Cloudtopia is Maybelline’s reply to the viral “blurry blush” development. It’s a lip-and-cheek tint with a delicate matte end that debuted in 10 buildable shades. The $10 pigment pots hit Ulta Beauty on Nov. 6.
It’s difficult to make a really holographic eyeliner, however Violette_Fr nailed its most up-to-date Lune Liner, a quartet of JEM-worthy shades like chrome purple, iridescent inexperienced gold or pink-based opal. The pigment payoff is sweet and so is the longevity — I went to the health club whereas carrying the $34 Ultraviolet and nothing moved.
If you’d reasonably do a pencil liner, Sarah Creal’s whisper-network kohl simply added a brand new shade, Twilight Smoke, which blends copper and silver shimmer right into a grey-brown base. It’s $35.
Welcome to the world, Outside In! The model by Hourglass Cosmetics founder Carissa James dropped its first product, a self-setting serum, on Nov. 6. Daniela Morosini’s acquired the full scoop right here!
For those that are nonetheless die-hard manicurians, Manucurist Paris debuted Let’s Prep, a $24 trio of purposeful glass nail instruments, together with a file, a cuticle pusher, and a nail buffer. It rolled out on Nov. 10.
Sure, Netflix’s new Frankenstein appears nice, however in the event you’re nonetheless a fan of Edward Scissorhands, head to Melt Cosmetics. On Nov. 10, the California model rolled out a group that features a shimmery eye palette, a blush and false eyelashes coated with graphics of Edward’s well-known deer and dinosaur topiaries. Adorbs.
Fillipina magnificence influencers, assemble! On Nov. 10, Los Angeles magnificence vlogger Heart Defensor Telegaarta launched a collaboration with Japonesque together with a Pro Performance Lash Curler, a pack of extra pastel padding for the clamp, and a wristlet attraction. (But, like, can we not begin accessorising our magnificence instruments? Please?) The pack is $25 and the attraction is tremendous cute on a telephone case; simply hold it there.
L’Oréal dropped a Lumi Bronze stick balm bronzer on Nov. 10, so it should formally be “please make me look alive in the winter darkness” season.
Glossier’s Hot Cocoa and Cookie Butter Balm Dotcom returned to the web site on Nov. 11. No plans to make the two tinted glosses part of the everlasting assortment, however like Cadbury Mini Eggs at Easter, they’re a enjoyable vacation shock each time they return.
Soshe’s Nude Pillow Blurring Blush hit cabinets on Nov. 11 after co-founder Sahar Rohani confessed over TikTok that she felt “like she made a mistake” with the model’s 4 authentic blush shades — all pink and purple-based. This one is a extra golden hue “for the olive-toned girls” and prices $28.
Last week, Foxly launched its focused Gen-Z skincare assortment at Whole Foods. On Nov. 11, the place the place you steal an additional cookie subsequent to the salad bar (shhh!) unveiled two shimmery lip balms from ESW magnificence, together with a rose-tinted model and a tingly mint one. They’re $20 every and each declare to be impressed by smoothies.
Undefined launched R&R Untinted Sun Serum on Nov. 11 with zinc oxide, niacinamide and allantoin. The $28 system could be worn alone or underneath make-up, and has a water resistant system for these rising snow days. (Yes, you continue to want SPF on snow days.)
Unless you’re on a social media cleanse, you already know that Rhode’s Birthday Edit dropped on Nov. 12 with 4 Peptide Lip Tints in Ribbon, Espresso, Raspberry Jelly and Toast, plus a large squishy cosmetics bag and a “snap on” gloss holder that sticks to an iPhone.
It’s not Christmas procuring season till Colourpop is like, “Wait, guys, we have more glitter lip gloss!” Starting Nov. 13, you will get the model’s Fresh Kiss Glossy Lip Balms with Shimmer in six colors, together with Raspberry Cream (pink), Chocolate Cherry (deep pink) and Whipped Cream, a sheer opal. They’re $10 every.
Congrats, it’s triplets! The Lip Bar launched three new shades of its Nonstop Liquid Matte Lipstick to have fun its partnerships with influencers De’arra Taylor, Jeannette Reyes and Jenee Naylor. Each creator will get her personal $49 lip equipment collab simply in time for gifting season. They all launch on Nov. 14.
Hair Care
Welcome to Revolve, Vero Lineage! The new haircare line by San Diego colourist Linda Gatt hit the on-line development agora on Nov. 11 with a $46 leave-in conditioning spray and a $44 keratin hair oil.
Imagine a motorbike helmet lined with tiny LED bulbs. That’s what the gizmo model Qure is premiering on Nov. 14. It’s known as the Q-Renew LLLT helmet, prices about $1,000 and guarantees 12-minute therapy periods with pink gentle remedy and lasers for “stimulating hair follicles, promoting regrowth, and enhancing scalp health.” Shall I attempt it whereas CitiBiking by way of the park?
Fragrance
Does your Bottega Veneta perfume want its personal little Bottega Veneta purse? Of course it does. On Nov. 10, the model now helmed by Louise Trotter debuted beautiful woven leather-based circumstances in silver, forest inexperienced and deep pink. Each case comes with a Bottega journey fragrance spray of your selection; the entire package deal is $350 for the authentic Bottega perfume or $380 for one among the Mezzanotte objects.
Well, now we all know the place Michelle Pfeiffer will get her placemats. On Nov. 11, the actress introduced the first-ever model partnership for her clear perfume model, Henry Rose. It’s a Crate + Barrel collab known as the Hearth Candle with notes of charred lavender, cinnamon bark and tobacco, combined right into a soy-based wax. The candle vessel appears like Harry Potter’s Goblet of Fire, if it have been designed by Kelly Wearstler. It’s $80.
Also in perfume and residential crossovers, Sézane has partnered with the French wallpaper atelier Antoinette Poisson on a $70 scented candle that includes Sézane’s signature perfume. It’s already offered out on-line, however you could find a number of lingering in the Soho, New York boutique…
And lastly…
Shoutout to Amelie Desazars, the Parisian co-founder of Skin & Co, for getting CNN to movie her marching into the storied Le Bon Marche and shopping for again all of her stock in protest of Shein’s retailer arrival. According to digicam footage, she spent about 1,400 Euro on her personal merchandise — however that’s a small value to pay for beaming out the message that Skin & Co doesn’t do low cost & straightforward. (Also, in 2024, Desazars’s model acquired a $1.7 million infusion from Caudalie, so, like, they’re advantageous.)
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