Ami Paris opens first Belgian boutique in Brussels

Ami Paris continues its growth in Europe with the opening of its first flagship in Belgium. The boutique opened on November 7 at 5 Place du Grand Sablon, Brussels. The model now has 124 factors of sale worldwide, together with 13 in France and 12 in Paris.

The new area spans 190 sq. metres, divided into two areas: one devoted to the boys’s and ladies’s collections, the opposite to equipment. The retailer follows the idea of the opposite Ami Paris boutiques, true to the home’s ethos: intimate, timeless and romantic, embodying the Parisian spirit. Beige tones, oak, mirrors and vintage furnishings evoke the Marais flagship and Alexandre Mattiussi’s ardour for design.

Set inside a former antiques store, the brand new location retains its interval fireplaces and authentic format, mixing understated modernity with respect for native heritage.

To have fun the opening, Ami Paris has partnered with Elizabeth, the famend Brussels chocolatier, for an unique tasting from December 2 to eight. Nine candies impressed by the world of Ami Paris might be supplied, and the Elizabeth boutique might be adorned in the model’s colors.

Founded in 2011, the model can be collaborating with a number of of the town’s cafés: Costermans Café, Café Capitale, Le Café du Sablon, and Café Janson, the place prospects can get pleasure from espresso paired with Ami Paris candies, a few of which conceal invites to say unique presents on the new boutique.

On November 12, 2025, the model additionally unveiled Ami Holidays, a set designed by Alexandre Mattiussi for the festive season, photographed by Sean Thomas.

The assortment celebrates conviviality and household recollections, with a young marketing campaign impressed by a home drawn by kids.

To mark this special day, the gathering introduces—for the first time at Ami Paris—a limited-edition wardrobe for little ones, that includes Ami Paris necessities in knitwear and jersey, permitting the youngest family members to share the identical language of favor and luxury.

The Ami Holidays assortment is out there worldwide throughout the Ami Paris boutique community and on the model’s web site.