Months on from the controversy surrounding her American Eagle advert, Sydney Sweeney has mirrored on the response and urged it was a “surprise” to see how a lot it was blown out of proportion.
In a new profile function with GQthe Euphoria star was requested about the response to the advert, which even made its solution to President Donald Trump and Vice President JD Vance. “I did a jean ad. I mean, the reaction definitely was a surprise,” she mentioned. “But I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.”
Sweeney defined that it was “surreal” to see Vance and Trump chiming in on the controversy over the advert, which featured a double entendre of “great jeans” and “great genes.” She added that she didn’t actually take note of all the response round it.
“I kind of just put my phone away. I was filming every day,” she mentioned. “I’m filming Euphoria, so I’m working 16-hour days and I don’t really bring my phone on set, so I work and then I go home and I go to sleep. So I didn’t really see a lot of it.” She was requested if there was something particular she needed to handle with the advert, particularly throughout such a tense political second in the United States. “I think that when I have an issue that I want to speak about, people will hear,” she mentioned.
American Eagle shares jumped round 38 p.c following the debut of the advert, whereas Trump referred to as it “the hottest ad ever.” There was a lot of criticism about whether or not it joked about genetic superiority, particularly because it was led by a conventionally engaging, white blonde girl.
“I was aware of the numbers as it was going,” she continued. “So when I saw all the headlines of in-store visits were down a certain percentage, none of it was true. It was all made up, but nobody could say anything because [the company was] in their quiet period. So it was all just a lot of talk. And because I knew at the end of the day what that ad was for, and it was great jeans, it didn’t affect me one way or the other.”