Live procuring startup Whatnot on Tuesday introduced it raised $225 million in a Series F funding spherical, valuing the corporate at $11.5 billion. The spherical was led by tech-focused enterprise corporations DST Global and CapitalG, which is owned by Google’s father or mother firm Alphabet. The firm’s valuation has greater than doubled prior to now 12 months — it raised $265 million at an almost $5 billion valuation in January.
The six-year-old firm permits small companies to promote by livestreams on its app and has emerged as a TikTok rival amid a social commerce increase. Whatnot’s gross merchandise quantity — a measure of gross sales completed on its platform — has greater than doubled to $6 billion for 2025 up to now, the corporate stated. It has raised over $900 million since its founding.
Whatnot will use its newly raised funds to introduce new options, chart worldwide enlargement and develop its engineering, advertising and gross sales groups. The funding spherical can also be accompanied by a young provide for present traders to purchase as much as $126 million in shares.
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TikTok’s Rivals Are Coming for Its E-Commerce Business
The platform turned viral content material into a significant income driver. With its future unsure, platforms like Instagram, YouTube, and Whatnot are hoping to copy TikTok’s mix of procuring and leisure.