The Fanatics ONE Icon Series goals to convey followers even nearer to their favourite sports activities stars, all thanks to “the currency of sport,” i.e. FanCash.
Below, we break down what you want to know.
Fanatics ONE Icon Series affords entry to ‘one-of-one moments’ with a number of the greatest stars in sports activities
Previously launched was Fanatics ONE, a loyalty program designed to reward essentially the most ardent followers, together with by means of the buildup of FanCash. The foreign money will be redeemed for varied perks starting from attire to tickets. New to the lineup, thanks to the Fanatics ONE Icon Series, are a wide range of unique experiences bringing followers along with their favourite athletes.
Per Fanatics President of VIP Mike Hermalyn, that is all merely the start for the bigger ONE program.
“We are driven by a singular focus to relentlessly enhance the fan experience, and we’re really excited to layer the Icon Series into our larger Fanatics ONE loyalty program to create some incredible, one-of-one moments that let fans connect with the biggest athletes in the world in truly unique ways,” Hermalyn said in a statement to Complex. “With thousands of athlete partnerships, we can get super creative in how we exclusively reward fans across our growing platform. This is just the start as we continue to build a loyalty program unlike any other.”
Karl-Anthony Towns one-on-one among initial Fanatics ONE Icon Series experiences
Among the initial round of offerings announced under the Fanatics ONE Icon Series banner is a one-on-one experience with Knicks star Karl-Anthony Towns. The experience will take place at the NBA Store in New York City on Oct. 23. Fanatics, notably, is returning this yer as the official trading card partner for the league.
Also up for grabs is the chance to attend the 2025 NFL Madrid Game on Nov. 16 as the guest of Jayden Daniels, quarterback for the Washington Commanders. Also included is a meet-and-greet with the NFL star.
To access Icon Series experiences, head to the official Fanatics ONE Shop via Fanatics Sportsbook and/or the Fanatics App. Sweepstakes entries are converted for $1 of available FanCash, with up to 10 entries allowed per person.
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