Published
October 7, 2025
It was all the time odds on that Jonathan Anderson’s JW Anderson label would see plenty of change with the designer’s arms very full attributable to his duties at Dior, however no person might accuse him of neglecting JWA.
Last month noticed the reopening of its Soho, London retailer, “marking a key milestone in its rebranding journey” and this week has seen two extra key developments.
The SS26 assortment has debuted (very early) on Net-A-Porter and consists of eight types fully unique to the e-tailer alongside the broader assortment. The pre-launch is occurring a month forward of its arrival with different retailers. Some items have already offered out inside a couple of hours.
We’re informed the gathering is a “study in novelty, craft and curation, the three cornerstones of Jonathan Anderson’s creative vocabulary”. It “champions embellishment, print and colour, presented through signature house codes and fresh interpretations”.
The items embrace silk knot clothes, whimsical knits – together with the novelty ‘Pig’ Fairisle – and intricately embellished mini clothes. Exclusive equipment “expand on this playful spirit with collectible novelty charms” – together with a pigeon fashion – and vibrant scarves in unique colourways, “designed to add fun to everyday styling”.
Net-A-Porter’s chief shopping for and merchandising officer Brigitte Chartrand mentioned: “We have always loved Anderson’s ability to make fashion fun while pushing the boundaries of craft and creativity.”
Meanwhile, the label has simply unveiled a devoted pop-up area at Galeries Lafayette Paris, “marking the debut of the brand’s new visual identity”. Anderson’s label is clearly having fun with the next profile in France given the designer’s function at Dior.
Open solely till 15 October, the pop-up is the “first and only” Paris location to current JW Anderson’s refreshed model imaginative and prescient and consists of the Loafer bag as properly as different unique product obtainable for buy on-site.
A everlasting shop-in-shop on the second ground has also been completely redesigned, that includes the entire ladies’s assortment.
Like the London retailer, the area has been designed by architects Sanchez Benton, “to bring to life the new JW Anderson in an ambience that is enveloping and familiar; a grammar of warm materials and colours that embodies a feeling of the handmade and beautifully crafted”.
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