Whether tuning in stay or catching up later, clients can discover styling ideas, magnificence tutorials, and trend-led edits from creators. From decoding denim in “Top 3 Jean Styles Every Wardrobe Needs” to mastering skincare in “7 Quick Steps to Glass Skin,” ASOS Live mirrors how style is consumed on social platforms.
ASOS has launched ASOS Live, an interactive video shopping platform combining creator-led content material, discovery, and real-time shopping on its app.
Customers can watch stay or on demand, discover model ideas, and store immediately.
Since its August debut, it has pushed increased engagement and conversions, positioning ASOS as a video-led vacation spot mixing content material and commerce seamlessly.
“Today’s fashion lovers are discovering style through video and creator-led content,” stated Anthony Ben Sadoun, EVP of Digital Product at ASOS. “ASOS Live brings that inspiration directly into the shopping journey, helping customers feel confident, inspired, and less overwhelmed by choice.”
Since launching in August, ASOS Live has already seen robust engagement, with a whole lot of 1000’s of views. Customers are spending longer on web site and changing at increased charges, with 94% of views taking place on replay, displaying the worth of versatile, on-demand entry.
Recent episodes have featured every thing from seasonal styling guides like “5 Key Styles to Know This Season” to unique moments such because the Topshop and Topman AW25 Runway Show, bringing the vitality of style week on to the ASOS app.
ASOS Live is a key a part of ASOS’ technique to ship extra inspirational shopping experiences and foster deeper connections with its clients. By mixing content material and commerce, ASOS is redefining the style journey, evolving right into a video-led vacation spot that conjures up, engages, and connects by means of immersive, creator-driven experiences.
Note: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
Fibre2Fashion News Desk (RM)