World of Flight Philadelphia represents Jordan Brand’s pinnacle retail idea, designed to showcase premium Jordan Brand product collections, styling, storytelling and experiences in a heat, soulful area rooted in Jordan’s historical past as a model of flight.
Jordan Brand has opened its first US World of Flight retailer in Philadelphia, its sixth international flagship and a hub for basketball tradition.
The location provides premium collections, unique drops, and neighborhood occasions in a historic Beaux Arts constructing.
The opening highlights the model’s deep ties to town, partnering with native athletes, creators, and youth initiatives.
The new World of Flight is Jordan Brand’s sixth flagship retail location and the first in an formidable plan to develop the Jordan Brand retail expertise in the U.S., with further World of Flight areas deliberate in key cities throughout the nation. The Philadelphia announcement follows the 2024 opening of Nike & Jordan World of Flight Mexico City and former World of Flight openings in Beijing (2024), Seoul (2023), Tokyo (2023) and Milan (2022).
“As Jordan Brand enters its next era of greatness, we do so with an eye for furthering our connection to our community. World of Flight is a direct portal to our brand and represents the pinnacle of basketball culture,” says Sarah Mensah, President, Jordan Brand. “Opening our first World of Flight door in the United States in Philadelphia, where Michael Jordan played his last game and Jalen Hurts is redefining greatness on the football field, is emblematic of the stories, legacy and achievements we continue to create and uplift.”
World of Flight Philadelphia exists as a vibrant tribute to basketball culture in the City of Brotherly Love, home to a thriving local hoops scene and diehard fans of the hometown 76ers, one of the most storied franchises in the NBA.
Housed in a historic Beaux Arts building constructed in the early 1900s, World of Flight Philadelphia will serve as a destination retail experience, forging authentic connections with fans through community events, exclusive and high-heat product drops, a curated co-creation experience, and the broadest available assortment of Jordan Brand footwear and apparel.
“We are going to further unite the energy of Philadelphia with MJ’s greatness,” says Jeremy Bolds, GM, North America, Jordan Brand. “We are looking to serve a community that’s rich in culture and also drives one of the largest basketball-demand markets in the U.S. We will meet and exceed their needs, not only with an incredible Jordan Brand retail experience but also by expanding out with programming — elevating local athletes, artists, creators and fans.”
The opening deepens Jordan Brand’s longstanding connection to Philadelphia, the place the model named its first class of Wings Scholars in 2015 and continues to work with native Purpose companions, together with the Jalen Hurts Foundation, to place greatness in attain for younger individuals all through town. Michael Jordan performed the ultimate recreation of his NBA profession in Philadelphia in 2003; Jordan Brand co-founder Larry Miller was born and raised there; and Jordan Brand athletes Jalen Hurts and Jared McCain proudly symbolize town on the nationwide stage.
“I think it is amazing that Jordan Brand chose Philadelphia for its first World of Flight store in the U.S. — it is a city that has shown me so much love and deserves the best,” says Jordan Brand athlete Jalen Hurts. “Jordan Brand has done so much work supporting youth and organizations in the Philadelphia community over the last 10 years, and now World of Flight is going to be a special experience for everybody that comes through.”
Note: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion workers; the remaining of the content material stays unchanged.
Fibre2Fashion News Desk (RM)