The style and sweetness advertising perform is in flux, from rising buyer acquisition prices to decreased consideration throughout channels, and shrinking discretionary spend.
This market actuality requires manufacturers to make extra investments to encourage customers to half with their cash — a strain typically shouldered by advertising groups.
Join us on Thursday, October 9 at 16:00 BST / 11:00 EDT for our subsequent #BoFLIVE.
In this session, BoF’s senior content material technique affiliate, Annabel Boltontogether with director of content material technique Alice Gividencompanion at Ekimetrics, Sona A bar.and J. Crew’s chief advertising officer Julia Collier, will discover frequent challenges to advertising success, and find out how to overcome them — from underserved advertising channels, to harnessing the complete potential of artistic and involving the advertising groups in pricing selections, as detailed in BoF and Ekimetrics’ newest data report: The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing.
This #BoFLIVE is dropped at you in partnership with Ekimetrics and is open to all – merely register under to safe your spot.