Reliance Brands announces strategic India distribution deal with Stella McCartney

Indian large Reliance Brands Limited (RBL) has introduced a brand new a partnership with Stella McCartney to “evolve her namesake fashion house in India”.

It stated the “strategic collaboration brings Stella McCartney’s distinct blend of sustainable luxury, modern femininity, and progressive, cruelty-free values to Indian consumers through a multichannel distribution model showcasing the brand’s ready-to-wear collections as well as its handcrafted vegan accessories and footwear”.

And the corporate is focusing closely on the designer’s standing as a sustainability and anti-animal-cruelty early adopter and influencer.

A spokesman stated: “Stella McCartney is more than a fashion brand — she is a pioneer of a conscious luxury movement that challenges conventions and redefines the way the world experiences fashion. India’s growing base of environmentally-aware, style-conscious consumers presents the perfect landscape for Stella’s mission to thrive. We are proud to bring her powerful vision to India.”

McCartney’s label was based in 2001 particularly as a aware luxurious model rooted in sustainability and he or she’s one of many business’s most outstanding voices in accountable style, with an affect that’s a lot greater than what stays a comparatively small model in comparison with main luxurious labels like Dior, Gucci, Burberry and Armani.

Yet that’s to not say, it’s not an essential label. It has 47 retail places — 36 straight owned and 11 franchise shops — throughout style capitals resembling London, Paris, Milan, Tokyo, and New York, in addition to a presence in 651 department shops and boutiques throughout 71 nations. This makes it some of the recognised progressive luxurious style manufacturers globally.

Meanwhile, RBL is an enormous enterprise. It at the moment operates over 1,590 shops throughout India, together with standalone shops and shop-in-shops. In addition to constructing worldwide model partnerships, the corporate has invested in main Indian designer labels and made key international acquisitions, together with Hamleys, the world’s oldest toy retailer, now working throughout 13 nations.

It’s a subsidiary of Reliance Retail Ventures Ltd (RRVL), which was established in 2007 with a mandate to “launch, scale, and nurture global fashion and lifestyle brands in India across the luxury to premium spectrum”.

Its portfolio at this time is large and contains Armani Exchange, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Giorgio Armani, Hugo Boss, Iconix, Jimmy Choo, Kate Spade, Maje, Michael Kors, Mothercare, Paul & Shark, Paul Smith, Salvatore Ferragamo, Sandro, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Valentino, Versace, Zegna… and many extra.